DVD and videos are a great marketing resource for any wedding photographer and are heavily under-utilized. Done well they can reinforce and push your brand and contribute to your SEO traffic. It's critical to understand that the making of a DVD slideshow is straightforward and there are a considerable number of different systems available to do this. Once it's been created, it is critical to distribute it in as many different forms and as widely as practical. Let's look at some of the options:
How to Create A Slide Show
There are a bunch of systems available from different providers. For a few years the sector leader was a system called ProShow Gold (for the PERSONAL COMPUTER). Mac users have always had fantastic DVD creation tools such as Final Cut. However in the last few years there is a new (web hosted) DVD system called Animoto. It doesn't provide all of the power and flexibility of the other systems but this is the reason why it's so good for the majority of photographers "it is so easy to use and produces good results. Upload your pictures, select your music and 'BAM ' you have a amazing slideshow.
Slideshows can be put on your internet site as marketing demonstrations of your work, they can be burned to DVD and sent out to clients to play on their own home systems or they can be uploaded to YouTube or other video hosting sites for everyone to see.
Remember, if you upload a video to any site that's not your own, always include an outline of your services and a link pointing back to your site.
2nd thing to remember. Always include your company name, webs address, phone and email in the slideshow itself "so whether or not it gets copied and re-used, you information is always detectable.
Pixcellence wedding photography are based in London and Birmingham and most of their work is Indian wedding photography. See their internet site for full info.
0 comments:
Post a Comment