The easy way to Publicize Your Wedding Photography Business Online 3 of 3: Paid Directories, Blogs & Other Internet sites

We saw in prior articles that there are several strategies to generate clients on the web. The three most well-liked techniques are:

1. Universal listing in the search sites such as Google
2. PAY PER CLICK (PPC) advertising
3. Paid adverts in online sites and directories and blogs

The strategy you select will depend on a bunch of factors and each methodology may be applicable for different wedding photographers at various times in their economic cycle. In this piece we'll look at the last of these strategies.

Paid Directories, Blogs & Other Websites

The final method involves taking out advertisements with existing sites who are receiving traffic from your target market such as bride sites, photographer directories and other wedding providers who could be more established but are not directly competitive such as dress designers or florists, wedding planners and makup artists together with directories targeted at photographers or wedding providers.

Research each site meticulously and collect lots of info regarding price of the advert, size, position on the page and traffic to that page (not only the internet site). Make a spreadsheet showing the cost of advertising with each supplier so you can compare the worth that each one provides. Also ensure you do you keyword research for their niche. It may be that a wedding dress supplier is highly placed and receiving thousands of bride visits every day either thru universal traffic or thru addwords campaigns. E-mail the site controller and ask for traffic info so you can see the significance of the site to your business.

Don't forget to check the geographical locale of their target audience. A wedding planner site in New York isn't going to be much help to a wedding photographer in Kent, even if they get thousands of visitors every month.

Eventually, don't put your eggs in one basket. Place adverts with a number of different suppliers and track the final results that come back from each. Change the adverts based primarily on the results you get back and move ads away from sites that are not giving you excellent results. Also don't place adverts with only one kind of provider. Try putting some with a web photographers catalog, another with a general marriage site and others with marriage bloggers.

Conclusion: A great way to get your name in front of potential brides. Can be pricey for a prominent advert.

Pixcellence wedding photography are based in London and provide wedding photography courses for photographers in the United Kingdom.